Fruits and vegetables are crucial for a healthy, well-balanced diet and that means fulfilling demand all year round. North Bay Produce has farms throughout the United States, in British Columbia, Mexico, Guatemala, Uruguay, Peru, Chile, and Argentina growing fresh produce that is sold across the world. A fundamental component of our success is understanding our customers, the retailers, and the territories and markets in which they reside. This requires commitment, experience, and sound communication. We foster these relationships so that our grower-owner families can focus their energy on growing the best possible produce.
To be a true leader in selling fresh fruits and vegetables to retailers and foodservice operations, these are essentials for success:
To become a successful fruit and vegetable vendor is not easy and requires a smart business plan. A marketer must be certain that their business offers the best in class products, safety protocols, packaging and warehousing facilities, sales support, marketing services, and logistics. If these significant and challenging aspects of your business are all in place, it is also critical to be very well versed on the customers themselves, their requirements and objectives.
But this is only the beginning. A field as nuanced and dynamic as fresh produce requires a multifaceted approach in all areas of the business utilizing intricate lines of communication, and back-up plans in case things change. And change is a constant in the fresh produce business. Doing these things and doing them well are the reasons that North Bay Produce has flourished over the years.
Grocery retailers and foodservice operators that supply restaurants, schools, hotels and many other groups require fresh produce and need to be able to depend on their suppliers. North Bay Produce has several backup sources on their fruits and vegetables as they also have alternate freight companies that are regularly used to assure reliable supply to their customers. Within all of this, having an extensive team of safety and quality personnel to assure the safest practices are always followed to assure customers and consumers that North Bay Produce fruits and vegetables not only taste great but that they are safe to eat.
Besides relying on produce marketers for reliable, high-quality fruits and vegetables, customers need strong sales and marketing support. It is imperative that the sales team knows the right contacts and how to make sure that sales and profit goals are always realized. Further, the marketing team must be proficient at promoting their produce in the best light and covering all marketing formats to share the message with the world.
A relentless pursuit of exceeding customer expectations as well as your own will assure success. North Bay Produce has an unmatched record of achievement over the history of the company in never resting and always striving to be better each and every day. This is a mindset of the employees of North Bay Produce that is foremost in all that they do and their customers and growers/owners can attest to that.
*Miami & Mascoutah warehouses 
*Miami warehouse only
*Mascoutah warehouse only
North Bay Produce is a cooperative of more than 32 grower-owners from North, Central, and South America, producing fresh fruits and vegetables year-round – from asparagus to apples, berries, and snow & sugar snap peas. Headquartered in Traverse City, the northwest corner of Michigan’s lower peninsula, the international company markets and distributes the products worldwide.
(Courier Deliveries Only)
1868 McRae Hill Road
Traverse City, Michigan 49685